SPORTINK
Corporate website for a sports brand: energy and style in a digital format
- Client: SPORTINK
- Type: Corporate website design and development
- Scope: UX/UI design, prototyping, development on Tilda
- Date: August 2025
- Industry: Sports / Inclusive sports
To develop a corporate website for the inclusive sports platform 'SPORTINK'. The goal was to create not just an informational resource, but a powerful digital tool that would reflect the key brand values—energy, inclusivity, and professionalism—and effectively attract new clients (parents and children).
Brief and alignment
— Conducted a brief-based interview, clarified goals, target audience, and key interaction scenarios.
— Defined the information architecture and navigation map.
— Prepared and approved a low-fi prototype and page structure based on the call outcomes.
Home page
— Locked in the visual language on the home page: palette, typography, grid, UI patterns.
— Built a content matrix: copy, photos, brand elements; set up emphasis and CTAs.
— Structured the screen: hero with USP → benefits → categories/merch → visual blocks → CTA.
Inner pages
— Designed section templates within a unified design system with reusable components.
— Refined assortment cards and navigation for fast scanning and 1–2 click journeys.
— Ensured style consistency and responsive rules for key breakpoints.
Implementation in Tilda
— Performed manual layout: native Tilda blocks + Zero-Block for custom sections.
— Tuned responsiveness for key viewports, validated pixel-perfect against the designs.
— Optimized images/assets and block structure for load speed and ease of editing.
— Incorporated client feedback, iterated changes, and published the project.
A completed corporate website with a modern design that successfully presents the SPORTINK brand. The client was satisfied and left a positive review.
