UX/UI Design and Homepage Development for Turnkey Foreign Trade Logistics
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VR Logistic

"Turnkey Foreign Trade" — A Homepage That Sells Global Logistics in One Click

  • Client: VR Logistic
  • Type: Landing Page
  • Category: Web Development
  • URL: https://vr-logistic.com
  • Duration: 3 Months
  • Industry: International Logistics and Foreign Economic Activity (FET)
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Task

To develop a homepage for a logistics service that offers comprehensive foreign trade solutions ("turnkey foreign trade") — from international shipping to financial and legal support.

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Solutions

1. Page Structure Planning

— The page was designed as a conversion funnel: from the first screen with brand positioning — to explaining the “turnkey foreign trade” service, its benefits, geographic coverage, and financial tools — ending with a contact form.

— Each section addresses a key user question: who are you, how does it work, who pays, what are the delivery routes, and how is everything legally managed.

2. UI/UX Design: Clarity, Scale, and Confidence

— The design uses a dark color scheme with green accents to emphasize reliability and technological confidence. Minimalist graphics, clean typography, and intuitive icons help build trust.

— The first screen includes a large logo, service overview, a map, and a 3D globe — all reinforcing the company’s scale. Steps, routes, and legal support are presented in a visually digestible way.

3. Turnkey Service in 5 Simple Steps

— The complex service is broken down into five clear steps: consultation, agreement, payment, delivery, legal support. This helps users understand the process in seconds.

— Each step is supported with an icon and short description. The key message: the client doesn’t need to do anything — everything is handled for them.

4. Delivery Geography and Routes

— The world map shows key regions: EU, Turkey, China, UAE, Hong Kong. Each route includes listed advantages like repackaging, bonded warehouses, and brand protection.

— The map serves not only as a visual tool but also builds a strong sense of scale and operational reach.

5. Financial Logistics and Legal Support

— This section explains how non-residents can pay for goods from the EU, USA, and Asia. Currency workflows, agreement types, and deadlines are clearly presented. Credit options for foreign trade are also highlighted.

— The content is structured to remove common user concerns like “this is too complex” or “this might be unsafe.”

6. Responsive Development on Tilda

— The page was implemented on Tilda using ZeroBlock and native modules. A mobile-first approach ensures responsive behavior on all devices. Anchor navigation, smooth scrolling, hover animations, and SVG icons are integrated.

— Graphics are optimized, lazy load is enabled — the site loads quickly, even with rich visual content.

7. Contact Form and CTA Integration

— CTA buttons are placed strategically (after the step block, routes, and financial logistics) and lead to a clean, user-friendly contact form. Minimal fields for maximum conversion. The form flows naturally and doesn’t interrupt the experience.

— Privacy policy and corporate contact email are added to reinforce trust and transparency.

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Technologies
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Result

This project demonstrated how a complex logistics service can be presented clearly, simply, and with trust. We transformed a complicated foreign trade process into a well-structured page that guides the user toward

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