Trade Finance Landing Page: UX/UI Design and Responsive Development
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VR Logistic

Landing Page for a B2B Trade Finance Service

  • Client: VR Logistic
  • Type: Landing Page
  • Direction: Web Development
  • Address: https://vr-logistic.com/torgfinance
  • Duration: 3 Months
  • Industry: Logistics and international document delivery
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Task

Create a landing page that presents the service of international delivery of original documents (including contracts, invoices, and other legally significant papers) between countries and legal entities, despite logistical restrictions and sanctions.

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Solutions

1. Page Structure Planning

– A clear structure was developed, leading the user from identifying the problem to taking action.

– Focus on key trust triggers: payments in rubles, no currency control, legal transparency.

– Blocks are organized using a “question–answer” logic: first the benefits and scheme, then explanations and FAQs.

2. UX/UI Design

– The interface follows a minimalist corporate style: clean white background, restrained color palette, accent red elements.

– Clear visual hierarchy: headlines, subheadings, structured content blocks, benefit cards.

– Simple icons are used to visualize legal and financial processes (payment scheme, registration, document signing).

– Adaptive typography and layout: the content is easily readable on both desktop and mobile devices.

3. Content Sections

– Key blocks implemented: “Problem of international payments”, “Solution by VR Logistic”, “Legal scheme”, “How it works”, “Benefits”, “FAQ”, “Application form”.

– Content follows a step-by-step involvement logic — from client pain point to action.

– The legal structure is visualized through infographics for better comprehension.

– The FAQ block is implemented using collapsible accordion elements with short, clear answers.

4. Frontend Implementation

– Responsive layout built using a mobile-first approach: smooth reorganization of blocks, excellent readability on all devices.

– Anchor links implemented for quick navigation between sections.

– Custom HTML inserts used on Tilda to implement design and interactive features accurately.

– Application form includes validation and a streamlined submission process.

5. Optimization and Performance

– All images and SVG icons are compressed and optimized without quality loss.

– Fast page load even on mobile networks thanks to minimized scripts and styles.

– Clean semantic HTML structure used to improve SEO and indexing in search engines.

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Technologies
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Result

The page transforms a complex B2B service into a clear and attractive offering, briefly and convincingly explaining the benefits — legal flexibility, ruble-based payments, and absence of currency control.

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