Zircon
Full-cycle website development for the “Zircon” dental clinic
- Client: Dental Clinic “Zircon”
- Industry: Medicine
- Link: https://circon-clinic.ru/
- Website type: Corporate Website
- Delivery date: June 2024
We developed a modern website for the “Zircon” dental clinic featuring a unique design, fully responsive layout, and a convenient WordPress management system. Every detail was carefully crafted — from the structure of the service catalog to an intuitive admin panel that allows the clinic’s team to update content and promotions independently. After thorough testing, the website was launched and immediately became a powerful tool for attracting new patients and strengthening the clinic’s brand reputation.
Brief and Objectives
— Defined the project goal: to develop a modern website for the “Zircon” dental clinic in St. Petersburg, timed to the opening of a new clinic.
— Outlined key objectives: increase brand awareness, improve patient communication, and create a convenient online booking tool.
— Analyzed the market and competitors to determine how to visually and functionally differentiate the clinic from other medical websites.
Concept and Design
— Developed a visual concept that reflects the clinic’s professionalism and patient care — clean, modern, and friendly design.
— Created a fully responsive interface that looks and works perfectly on all devices — from smartphones to desktop monitors.
— Designed intuitive navigation so users can quickly find the needed service, contact details, or clinic schedule.
— Focused on soft colors and clean lines to evoke trust, comfort, and calmness when browsing the site.
Responsive Layout
— Implemented the approved design using adaptive front-end development on the WordPress platform.
— Optimized images and code to improve loading speed and Core Web Vitals performance.
— Conducted testing on multiple devices and browsers to ensure correct display and stable functionality across platforms.
Functionality Development
— Customized WordPress to fit the clinic’s needs without excessive plugins or unnecessary load.
— Built a structured service catalog with convenient filtering, helping patients find the right service in just a few clicks.
— Integrated an online booking system where patients can select a doctor, date, and time without calling the clinic.
— Added automatic contact updates based on user location for a more personalized experience.
Admin Panel and Catalog
— Designed a clear and simple admin panel allowing the clinic staff to edit content, prices, and schedules independently.
— Organized the catalog of services and procedures into a logical, consistent structure with a unified visual style.
— Enabled easy content management without requiring technical or developer assistance.
Testing and Launch
— Conducted comprehensive testing of all modules: online booking, feedback forms, catalog navigation, and responsive versions.
— Verified site performance, stability, and SEO readiness before going live.
— After successful testing, the website was launched and became fully operational for real users.
The website became the main communication channel with patients. In the first month after launch, online bookings increased by 35%, and specialist workload grew by 25%. The clinic received a steady flow of new inquiries and strengthened loyalty among regular patients. Thanks to a clear structure and an easy booking form, users now find the desired service in just 15 seconds. The project proved that the combination of thoughtful design and functionality directly impacts conversion and patient trust. The new website for the “Zircon” clinic became not just a visual update but a real tool for revenue growth and brand strengthening in the digital space.
