How to promote a website yourself?

Creating a website with high-quality content is not enough to generate profits. The resource needs to be promoted on the Internet. A common misconception among website owners is that their site should immediately rank at the top of search results. No, and once again, no. To make your Internet resource profitable, you need to work on it. And not just for one month. In this article, we will talk about a way to promote your site independently and with a minimal budget.

How Long Does Website Promotion Take?

A "young" project is considered to be less than 1 year old. During this time, search engines take notice of it. What does "take notice" mean? Not all websites get indexed, not all of them rank in the top 5 search results, and not all of them receive enough traffic to convert visitors. Achieving a top 5 position in organic search results is a privilege for the chosen few. How is this selection made? We have a separate article on that topic. No one can say how long it will take for an Internet resource to reach the top of search results. We can only make assumptions. However, there are already several tools that can help you succeed in sales.

SEO

What is SEO? It is a set of measures aimed at promoting a website in organic search results. Let's explain the word "organic" a bit.

Right now, enter a search query into your browser's address bar and press "Enter." The browser will take you to pages with textual information in the form of blocks. Without delving into all the elements of the search results, let's consider two: contextual and organic. The first one displays information with the "ad" label. The second one does not. In the first case, you have to pay for your place in the sun – the second option does not imply payment by default. This is what SEO is all about – organic search results. By the way, it is the most sought-after search results. All website owners strive to get into the top 5 organic results. It's understandable because SEO brings visitors you don't have to pay for and builds trust with users on the Internet. Of course, there are costs involved in organic search, such as purchasing backlinks, but the overall budget is minimal. In the case where the website owner also has SEO skills, these expenses can often be zero rubles and zero kopecks. Delegating the right to perform the work will require paying a contractor. Often, this is the most cost-effective option – in practice, the website owner doesn't have time to handle promotion. It's profitable for them to delegate it and focus on other tasks.

Pay-Per-Click Advertising

Buying advertising on the Internet is another common method of promotion. If you have an advertising budget, you don't have to wait for the previously mentioned time frame; you can immediately get into the top 5. It seems simple, right? Not quite. An important point is to choose a contractor for setting up pay-per-click advertising. They must be a professional. Otherwise, the risk of losing money is very high. Inexperience in setting up can simply drain your budget. As a result, no money and no profit. Of course, the prospect of quickly reaching the top 5 always attracts business owners, and they often want to save on a contractor. This is a big mistake. You should not skimp on the contractor! Remember, only a professional can generate profits from the Internet with minimal investment. Therefore, it is not recommended to promote a website with pay-per-click advertising by yourself. The same cannot be said for SEO – here you can work on your own.