AR and VR in Business: From Entertainment to Industry

Introduction

Augmented (AR) and virtual reality (VR) have long ceased to be the prerogative of games and entertainment applications. Today, these technologies allow companies to create a new level of interaction with customers, train employees in a safe environment, and visualize complex projects even before their physical implementation. At DaTStudio, we do not talk about AR and VR in the abstract - we apply them in real products, changing the approach to digital solutions and accelerating the achievement of business goals.

Basic Definitions

Augmented Reality (AR) superimposes digital objects on an image of the real world. The user looks through the screen of a smartphone, tablet or AR glasses and sees three-dimensional models, instructions or visualizations on top of real objects in the frame.

Virtual reality (VR) completely replaces the surrounding space with a digital one. By putting on a headset with screens and motion sensors, the user finds himself in an artificially created world where he can freely move and interact with objects.

The key difference between AR and VR is the level of immersion: AR complements what is there, VR creates a new world independent of physical reality.

Why are these technologies important for business

AR and VR have ceased to be “technologies for show” — their implementation gives a measurable effect. In retail, AR tools increase conversion, and in corporate training, VR simulators allow you to practice actions without risk. Companies reduce costs, speed up employee adoption, and increase customer engagement.

Benefits of AR and VR

• Saving time and resources: VR training is faster and safer, AR helps solve problems on-site in real time.
• Increasing engagement: immersive experiences create a strong emotional connection with the product.
• Marketing and presentations: virtual tours and AR visualizations enhance the impact and memorability of the brand.
• Analytics: user behavior can be tracked and analyzed, adapting interaction scenarios.
• Increasing safety: VR scenarios allow you to simulate critical situations without consequences.

Dat Studio case: VR tour of an apartment

One of our completed projects is a virtual tour of an apartment that has not yet been built for a real estate agency. Instead of static renders, we created a full-fledged VR space. Putting on a headset, the user moves around the rooms, selects finishing options and evaluates lighting solutions. He can see the apartment from the inside, as if it already exists. This solution increases trust in the product and speeds up the decision to purchase.

Conclusion

AR and VR are already becoming an integral part of effective business solutions today. They help speed up training, increase sales, optimize processes and create a unique user experience. At DaTStudio, we develop and implement AR/VR solutions for specific client tasks, turning innovations into measurable results. For us, immersive technologies are not just a trend, but a tool that changes the very essence of digital products.