How a Mobile App Increases Customer Loyalty and Your Profits

Introduction

Your customers already hold your most powerful marketing channel in their hands. According to industry research, users spend almost 90% of their mobile time in apps rather than in browsers. Ignoring this means willingly handing your most loyal customers over to social media algorithms and spam filters.

A mobile app isn’t a bonus to a website — it’s a strategic tool for deepening relationships with your audience and directly driving sales. Let’s break down how this works in the language of numbers and business value.

A direct dialogue with your customer

Push notifications are a unique opportunity to speak to your customer directly, cutting through the digital noise. They’re not just reminders about promotions. They’re a personal channel that, according to research, can increase user engagement by up to 88%.

Unlike social media posts, which are seen by only 10–15% of followers, or emails that drown in the inbox, push notifications arrive right on the smartphone’s home screen. It’s the shortest path to your customer’s attention.

The engine of personalization

An app lets you collect valuable data on user behavior and preferences. Based on this information, you can create unique, personalized offers that are highly relevant to each individual customer.

Marketing studies show that such a personalized approach increases the likelihood of purchase by an average of 40%. An app turns mass marketing into a personal conversation that sells far more effectively.

Maximum convenience and loyalty

80% of users consider convenience and simplicity key factors in their purchase decisions. By definition, a mobile app is faster and more convenient than any mobile website. Instant access, saved payment details, offline mode — all of this creates a seamless user experience.

The easier and more pleasant it is for a customer to interact with your business, the higher their loyalty and the more often they’ll return for repeat purchases.

Your app is not just code — it’s a business asset

At DaT Studio, we approach mobile app development as an engineering task focused on building a business tool. We don’t just write code — we design solutions that become the core of your customer retention strategy.

Our experience in mobile app development enables us to build products that not only look great but also deliver measurable value to your business.

If you want to build a direct and profitable communication channel with your customers, get in touch with us. We’ll help turn your idea into a powerful growth engine.