VIP Italia
How we created 3D motion videos to visualize innovative beauty technologies
Create 3D motion videos to present the technologies behind VIP Italia’s equipment (Tranzion, Linfogei, Microgei, Lipoline) in a visually compelling, realistic and educational way.
1. Tranzion
Solution
For the demonstration of Tranzion technology, an individual scenario was developed with an emphasis on safety and effectiveness of impact on adipose tissue. The animation of the inner layers of the skin and wave penetration diagrams was executed clearly and informatively to highlight the technological features.
Functionality
The video interface includes dynamic 3D animation of the device's operation, where each phase of the procedure is visualized with detailed elaboration of skin layers and subcutaneous structures. Sound design completes the picture, enhancing the perception of key moments and making the process understandable for the viewer.
Implementation Stages
The work began with scriptwriting and creating a storyboard for key scenes. Then, a 3D model of the device and anatomical elements was made, followed by animation with realistic dynamics. The final render and compositing were done in Unreal Engine 5 and After Effects, ensuring high image quality and smooth transitions.
2. Linfogei
Solutions
The animation of Linfogei technology focuses on visualizing the lymphatic system and the gentle pulsation of fluids. A muted color palette was chosen to create a relaxing atmosphere, reflecting the drainage effect.
Functionality
The video demonstrates the circulation of lymphatic fluid using transparent materials and smooth "inside the body" infographics. Graphic effects and accompanying text explain the procedure, keeping the viewer's attention and making complex processes understandable.
Implementation Stages
First, an animatic with temporary sound effects was created to adjust the rhythm. Next, the vascular system was modeled and rigged, followed by animation of pulsation and circulation. The final steps were post-processing, sound synchronization with animation, and editing the final video.
3. Microgei
Solutions
Microgei is a microcurrent lifting technology. The video shows skin tightening, facial contour lifting, and the activity of facial muscles after microcurrent exposure.
Functionality
For the video, a highly detailed 3D model of a female face was created, where the animation of micro-movements of muscles and skin demonstrates the lifting effect. Visual arrows indicate the direction of currents, and graphic inserts help the viewer understand the mechanics of the procedure.
Implementation Stages
The project began with the development of a facial plasticity concept and approval of anatomical features. Then, micro-movements of muscles and skin were animated, and rendering was done with an emphasis on surface realism. The final stage was editing and adding voiceover to enhance emotional perception.
4. Lipoline
Solutions
The Lipoline video focuses on visualizing thermal impact and tissue heating. The heat propagation effect is emphasized by light play and dynamic color transitions.
Functionality
The video demonstrates the passage of thermal waves through different skin layers, using material animation with a glow effect. Additional graphic lines and point sound design highlight moments of maximum heating.
Implementation Stages
The work began with scriptwriting and selecting a visual style. Then, materials and parameters for thermal effects were set up in Unreal Engine 5, followed by animation of energy sources. The final step was compositing and exporting the finished video.
A series of four 3D motion videos was delivered, each explaining a different technology clearly and beautifully. The client now uses the videos at exhibitions, online, and in sales presentations to improve communication and engagement.